Be Consumed

Part of a trilogy of work, our challenge was to recalibrate people’s perceptions of what makes regions like the Barossa, Kangaroo Island and Adelaide worth visiting again. We asked if an emotional need could be the key to reigniting love for these iconic places. With a focus on food & wine lovers, we tempted them to ‘Be Consumed’ in the Barossa’s bold flavours, incredible wines and the extraordinarily passionate people who strive to bring the region’s raw authenticity and produce to life.   

In 2014, after winning an unprecedented seven Grand Prix and ten Trophies in 11 countries, it was awarded the title of Best Tourism Film in the World at the prestigious Festival of Festivals.